Proven strategies for real estate
We’ve been doing this for 10+ years. Whether the project is worth ₹50 lakh or ₹50 crore, we have proven strategies for projects of every scale.
Performance marketing for real estate
More Qualified Buyers.Not just leads.
We’re a performance marketing agency for real estate — bringing strategy, creative, Meta and Google Ads together with landing pages that turn project interest into serious buyer enquiries.
For developers, channel partners and property consultants.
Campaign audit
See where your next campaign can improve
Look beyond CPL
A low CPL doesn’t mean a successful campaign.
More enquiries mean little when buyers cannot afford the project or have no intention of visiting. Stronger targeting, creative and landing pages make the budget work harder.
Irrelevant audiencesGeneric creativeWeak landing pagesOptimising only for CPL
An estimate for a ₹1 Cr+ project
Track enquiry quality, conversations and site visits. Connect the booking back to the campaign.
- Qualified enquiry rate40% - 60%
- Cost per qualified lead₹770
- Site visits generated10%
Cost per site visit
A clear view of what it costs to get a serious buyer on site.
₹7,700
Real estate brands we’ve worked with.
One connected performance team
Attract. Convert. Optimise.
From the first impression to the site-visit enquiry, strategy, creative, media buying and measurement work together at every step.
What makes the approach different
We don’t only manage ads.
The message, creative, targeting, landing page and sales feedback all influence the result. We connect them.
Creative-led performance
Fresh concepts, sharp visuals, and clear messages make your ads work. We test different creative angles to turn casual scrollers into serious property buyers.
Complete transparency
Your ad accounts, landing pages, and customer data always remain yours. You get full access and clear reports so you always know exactly where your budget goes.
Lead qualification using the Conversions API
We signal back to Meta which leads are qualified and which aren’t. This completes the cycle and helps Meta identify and target your perfect audience.
How we build your campaign
Strategy first. Ads second.
Audit & Research
Review the project, audience, competition, existing campaigns and tracking.
Strategy & Funnel
Build the media plan, buyer segments, messaging and conversion journey.
Creative & Setup
Produce creative, prepare landing pages and configure conversion tracking.
Launch
Campaigns go live across the agreed platforms, ready to measure.
Optimisation
Test creative, targeting, offers and pages using campaign and sales feedback.
Audit & Research
Review the project, audience, competition, existing campaigns and tracking.
Strategy & Funnel
Build the media plan, buyer segments, messaging and conversion journey.
Creative & Setup
Produce creative, prepare landing pages and configure conversion tracking.
Launch
Campaigns go live across the agreed platforms, ready to measure.
Optimisation
Test creative, targeting, offers and pages using campaign and sales feedback.
Complete performance visibility
Know where your budget is going.
See which campaigns attract qualified buyers, which creatives perform and which landing pages turn interest into action.
- Spend & enquiry quality
We provide clear reporting of cost per enquiry, qualified lead rate and acquisition cost.
- Creative & page performance
We craft the messages, formats and landing pages that convert.
- Site visits & attribution
We align campaign activity with your sales team’s outcomes.
Clear reporting. Useful decisions. No vanity metrics.
Cost per qualified lead
₹770 ↘ 28%
Campaign launchAfter optimisation
Campaign performance
Buyer discoveryMeta AdsScaling
Location-led searchGoogle AdsHigh intent
Project retargetingMeta AdsTesting
Results, not random numbers
What performance improvement looks like.
Residential Project — Bengaluru
28% lower cost per qualified lead
Meta campaigns restructured around buyer intent, supported by specific creatives and better form qualification.
Premium Development — Lucknow
860 qualified enquiries in 30 days
Location-led Google Search campaigns paired with a dedicated conversion landing page.
Channel Partner Campaign
24 site visits from ₹1.5 lakh ad spend
Platform-specific targeting, retargeting and continuous creative testing.
Case details
Residential Project — Bengaluru
28% lower cost per qualified lead
Over 60 days, cost per qualified lead moved from ₹1,740 to ₹1,250. We separated buyer segments by budget and location, refreshed creative concepts and tested form questions against feedback from the client’s sales team.
Premium Development — Lucknow
860 qualified enquiries in 30 days
Search groups focused on location, property type and price segment. The landing page brought pricing, project information and key objections together, while enquiry feedback guided keyword and message improvements.
Channel Partner Campaign
24 site visits from ₹1.5 lakh ad spend
Across 45 days, the campaign generated 24 attributed site visits at ₹6,250 per visit. Retargeting addressed objections after the first project view, and the client’s team supplied visit outcomes for optimisation.
Testimonials
What our clients say.
Developers, channel partners and consultants who now measure marketing by site visits.
Our cost per site visit dropped by nearly half in the first quarter. Same budget, better buyers walking in.
They rebuilt our project page first. Enquiries went up before we changed a single ad.
For the first time, we can see which campaign a booking actually came from.
The creative finally looks like our project instead of a template. The walkthrough reels brought our best enquiries yet.
We stopped guessing. Every month, there is one report that tells us where to put more money.
Plot enquiries used to be mostly time-wasters. The targeting work fixed that within weeks.
Enquiries reach our CRM the moment they arrive, so our team calls while the interest is still warm.
They understood that a launch phase is nothing like sustenance, and the plan changed accordingly.
Six months of SEO later, a steady share of our enquiries costs us nothing in ad spend.
Built specifically for real estate
Built for your side of real estate.
Real Estate Developers
Launch projects, move inventory and build demand.
Campaigns built for launch, sustenance and closing phases.
Channel Partners
Build an independent pipeline of relevant buyers.
Enquiries of your own, not leftovers from the developer.
Real Estate Consultants
Win local enquiries with creative, pages and tracking.
Location-led targeting sized to a single-market budget.
Luxury Property Brands
Build trust for high-ticket, longer buying journeys.
Positioning that holds up across a long decision cycle.
Brand management
Our other brand management services.
The work that makes a real estate brand worth remembering between campaigns.
- 01
Website development
Fast, mobile-first sites built to convert.
- 02
Custom CRM & software
Tools shaped around how your team actually sells.
- 03
SEO
Rank for the searches your buyers already make.
- 04
Social media management
A consistent feed that keeps you front of mind.
- 05
Personal branding
Make the founder the reason buyers reach out.
- 06
Brand identity creation
Logo, palette and voice that hold together everywhere.
FAQ
The questions we get asked first.
What makes Clickfield Media different from a general marketing agency?
We specialise in performance marketing for real estate. Our strategies account for location, inventory, pricing, buyer intent, long decision cycles and the importance of site visits — not merely form submissions.
Do you guarantee a specific number of leads or sales?
No responsible agency can guarantee property sales because pricing, inventory, sales follow-up and market demand also affect results. We do, however, establish measurable campaign targets and optimise continuously toward them.
Which advertising platforms do you manage?
We primarily manage Meta Ads and Google Ads. The final media mix depends on the project, target audience, location and budget.
Do you create landing pages and ad creatives?
Yes. We can manage campaign strategy, creatives, videos, landing pages, tracking and advertising as one connected performance system.
How much advertising budget is required?
It depends on the project location, pricing, competition and expected volume. We recommend a budget only after reviewing the project and its realistic acquisition costs.
How quickly can campaigns go live?
A complete campaign usually requires approximately 7 working days for research, strategy, creative development, landing-page work and tracking setup. Existing campaigns may be improved sooner.
Do I retain ownership of my advertising accounts and data?
Yes. Wherever technically possible, campaigns are operated through accounts owned by your business. Your data, website and advertising assets remain yours.
Do you work with individual agents?
Yes. We work with developers, channel partners, brokerages and individual real estate consultants, provided the project, budget and market offer are suitable for performance marketing.
Can you integrate our CRM?
Yes. CRM, WhatsApp and lead-routing integrations are available to support tracking and follow-up, but they remain supporting components of the marketing system.
Talk to us
Anything else?
Ask us directly about your project, campaigns or next steps.
- info@clickfieldmedia.com
- 3/245, Vijayant Khand
Gomti Nagar, Lucknow 226010 - We reply within one working day